Module 4 – Instagram
Why Instagram?
People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. In short, the point of Instagram is to make connections with people who see the world in interesting ways. You can find and follow people based on the kinds of images that inspire them, and if they like yours, they’ll follow you back.
Instagram is trending up among the young generation. By the time parents and grandparents joined Facebook, young adults withdrew to Instagram. So if you aim to sell your products to young people, you have to be visible on Instagram.
Instagram has better statistics in engagement and content sharing than Facebook. All in all, Facebook has more total users but Instagram also has a very strong following. So for your business, it’s a question of being at the right places.
Instagram for Business
Instagram Business will teach you how to install your business in the platform. With a business account you can add information about your company like business hours, location and phone number. You can also get metrics on how your stories and posts perform throughout the day.
They will also guide you on creating Instagram content. You will find some videos to inspire you on how to build your stories.
Instagram was acquired by Facebook in 2012. So don’t be surprised if some links exists between the 2 platforms.
Instagram best practices
Being present on Instagram means more than just uploading your brand photos and videos. Since Instagram is such a visual-first network, it’s the perfect place to show off how your brand stands out with a unique visual identity. Storytelling is an amazing way to market your brand and create engaging images or videos.
Drive engagement with your own followers to get more visibility here, and use hashtags that highlight the topic of your posts to earn more interest.
Being authentic on Instagram is what users crave, so use this channel to engage and inspire your audience through attractive and interesting visuals.
