Module 3 – Facebook
Facebook, a marketing tool
Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already. Never before have businesses been able to reach their customer base so easily, and on so intimate a level. Of course, that in and of itself means you cannot go in without a clear plan, one which needs to be flexible enough to evolve with your changing business needs.
You might already have a personal account with Facebook. But for your business you need to create a specific page dedicated to your Business. You can create your page using your personal account or create a new account specifically for your business.
On the link Facebook for Business you will find everything that could be useful for using Facebook to meet your business goals.. You will have the latest news, advertising tips, best practices and some case studies.
Facebook Page
The first step is creating a Facebook page for your business – not a Facebook profile. A profile is a personal Facebook account that’s designed to share personal information and photos with friends and family. Pages are public profiles that let businesses and public figures connect with fans and customers. Users just have to like a page to start seeing updates from the page on their news feed.
When you’re creating a page, Facebook will ask some questions, such as a category to describe your page, business name, address and phone number. You also have the option to upload profile and cover photos.
It’s important to include all the information you can so customers can easily recognize your page and can find the information about your business. In this video you will find a tutorial on how to build your Facebook Page.
Facebook best practices
Once you’ve created your business’s Facebook page, the real challenge begins. You should regularly create content and engage with followers.
So respond to messages, use publishing tools and schedule posts in the future and most important know your target audience. Be personable, not just salesy and offer give-ways and contests. Like and share relevant content from other sources. The worse thing is to publish a post and then not open Facebook for weeks.
And finally remember that Facebook should be a way to bring the customers in your website. So don’t forget to include the link to your website.
