Module 2 – Storytelling
A good story
Stories have always been a powerful tool to entertain, educate, and to teach people moral values. Back in the days when there were no mass media, stories were passed on from person to person, from generation to generation. Later, they were written down, duplicated, and easily accessible to the masses.
Now, in the age of the Internet, it is time to turn things around. It’s no longer about how a medium can help us to pass on our stories. It’s about how stories can help us get the most out of this medium. A good way to reach your objective is to draw a storyboard.
The storyboard
A storyboard can help you to start the work. But there is one thing that you must remember: it’s not an easy task to tell a good story on the web but it’s worth taking the time to develop your concept.
So to start, pen and paper is helpful. But never loose this objective: How can your business help your customer? Give them good reasons to buy your services or products. Use images that talk to them. How can you use text to enhance the image? A video clip of less than a minute will capture more users than a long video.
Stories have the possibility to inspire action, capture attention, motivate, and persuade. It’s the key to your social media concept.
Some examples:
Chaplin and Ginger Brew
Nari-Walac Arte
Plan and create the content
One simple way to plan your social media content is to take a half day or a full day dedicated to content production for the next months. Start with the choice of powerful images accompanied by catchy phrases. You will find some very interesting images on sites that offer free images like Pixabay. It is also possible to find video sequences on the site Pexels videos. Then find some slogan with Slogan Generator or catchy phrases which can make the images more explicit. If you need some sound to make your video or images more powerful you will find in Bensound website some free music sequences.
And that’s the job, add the phrase or slogan on the chosen images and use the social media content planners to regularly post content. Ideally, the use of your own images or videos would be even more relevant if the quality is there. Why not invite a few employees or friends who will agree to present your products on images and even play as an actor for the production of videos? You will learn on the module Video Editing how to compose video clip.
