Module 4 – Link Building for SEO
Why Is Link Building Important for SEO?
These days, creating great content just isn’t enough when it comes to ranking in search. Google doesn’t care how interesting your content is – it cares about how interesting other people think your content is. And Google measures that primarily through links to your website, or backlinks.
What are backlinks?
A signal to Google that your site is a high-quality resource that people want to reference. Backlink quantity and quality lead to higher ranking.
More backlinks + higher quality backlinks = higher ranking in search.
What Will Be Your Strategy for Link Building
Getting other websites to link to your website has been getting more and more difficult. When people like the content you’ve written, they’re more likely to share it on social media. Relationships have everything to do with building links. Freelance journalists are great resources for link building.
How many links do I need for my website to rank high in search results? There’s no magic answer here that’ll make Google suddenly rank your web page over another page. To rank highly, you need as many links as other ranked results. Moz Link Explorer tells you how
many root domains (websites) link to your URL.
Example of initiating a symbiotic relationship.
YOU:
Hi there! I’m a long-time admirer of your blog. Are you looking for content on a certain topic that I can write a guest post for you on?
THEM:
Sure! I’m always looking for great content. Could you write a guest post on this specific topic for me?
How are you currently doing relationship building?
What relationships does your organization already have with journalists, bloggers, influencers, and others who might link to your site?
Whom do you wish your organization had a relationship with?
What value can you offer them to initiate a relationship?
