Module 7 – Advertising
Advertising with search engine
We saw in the search engine module that it was possible to improve our presence through organic research but also to pay for a higher ranking in searches. The world of Search Engine Marketing is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection as we saw in Module 4.
When it comes to PPC (Pay Per Click) advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. You might be interested to read this article Google Ads vs. Bing Ads: Which Is Right for Your Business? before deciding if it’s worth for you to invest in these options.
With search engine marketing, advertisers use this insight to reach potential customers as they are actively looking for something.
Display advertising
You know those adverts you see all over the Internet? Some are banners, while others are text based or use videos. This is called Display advertising.
Display advertising works differently from Search Engine. In the online world it means finding websites where your potential customers are likely to be spending time, or targeting people who have showed specific interests. It’s a great way to drive traffic to your website, build engagement with your visitors, and win new customers.
Display advertising gives businesses the chance to pay for their ads to appear when the right kind of person is on the right kind of page. You can make deals directly with the owners of a Website, or you can use networks that match businesses with lots of different websites that have ad space to sell.
Social Media advertising
Being in Social media, you can take advantage of their audience targeting features. Social media advertising solutions like Twitter, LinkedIn and Facebook offer various targeting options to help you get your ads in front of the right people.
Social media sites have lots of information about their users. Which allows you to target your audience in more meaningful ways.
You will find in this article, The 6 Most Effective Types of Social Media Advertising, some interesting information covering all aspects of social media advertising.
