Module 1 – Introduction
What is Digital Marketing?
Digital marketing is the use of the internet to reach consumers. This includes attracting customers via email, content marketing, search platforms, social media and more. Before you can get started, you should familiarize yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
In the following video, you will understand the evolution of Marketing to Digital Marketing.
Before going to Digital Marketing …
You will need a commitment from the top management of your company. The following video will try to answer the question What is Digital Marketing in 7 minutes so that they can understand the impact of choosing this direction.
Google offers a free training on the Fundamentals of Digital Marketing. In this 40:00 hours training you learn all about the subject and you can end up with an official certificate from Google if you pass the exam. But since you might not want to become a specialist, I summarized this training in the next modules so that you learn the essentials.
