Module 6 – SEO Reporting

How to Report on Your SEO Efforts?

Reporting is about telling the story of what happened on your website to influence what you’re going to do next. This all depends on your goals as discussed in the introduction of this course. SEO is an iterative process. You have to make a change and then wait to see if it made a difference. Reporting helps you figure out what’s working and what isn’t, and pivot your strategy accordingly.

There are different SEO tools on the market which provide different levels of reporting and analytics. Start with free tools at first. Google Search Console and Google Analytics are two excellent free tools that provide you with all the data you need when you’re beginning.

Google Search Console

Connect your website to Google Search Console. This will give you great insights into organic traffic, as well as metrics relating to your site, indexation of pages, errors, etc.

  • Start by signing into your Google account.

  • Next, head to Google Search Console.

  • Add Property and add your entire website link to Domain.

Google Analytics

To track a website, you first have to create a Google Analytics account. As Google Analytics changes regularly, you must follow the instructions that appear in the tool.

  • 1 Go to https://analytics.google.com.

  • 2 In Admin, click Create, then select Account.

  • 3 Provide an account name. Configure Analytics by creating Property of the website you want to follow.