SEO, which stands for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

With almost as many websites as people on Earth, it’s become increasingly difficult to cut through the noise. Here you will learn how to conduct keyword research, build backlinks, understand SERPs, and report progress.

This course is a summary of a training offered by the Hubspot Academy. You can register for free and get the certificate if you pass the exam.