Module 5 – YouTube
Why a channel YouTube?
If a picture is worth a thousand words, then how many words is a video worth? Youtube is the second most popular search engine in the world with a staggering 2 billion users. Google, being number one, owns YouTube. So it should come as no surprise that SEO best practices for Google stand true with YouTube as well.
Contrary to other social media channels where users subconsciously swipe through content, with YouTube the user has an objective in mind. That objective can be finding a solution to a problem, improving a skill like, or entertainment.
The advantage that you have is the ability to step into the shoes of your target audience. Make it easy for your target market to find your brand by thinking of the questions that your customers are asking and addressing them in the title and description of your videos.
Starting with YouTube
So you are new with YouTube and doesn’t even have a YouTube account. Then you will have to create first a YouTube account in order to have your own channel, all this for free.
Videos make things easier to understand and since technology is constantly changing, when I want to know how it works, I always look on YouTube for a video that will show me how! I found this video to help you start the process and I recommend that you visit the channel of this young woman. You will find more tricks.
YouTube best practices
YouTube is also a social network of its own. Your audiences might tune in to your content regularly to see what you post, so it’s important to create a schedule and stick to it in a cadence that anyone can follow.
Your content should be created with a purpose: to serve your business goals while entertaining your potential customers. Take the time to add a call to action within your video to bring your followers in your Website.
YouTube videos can also be educational. Your audience is likely to turn to your video content throughout the buying process, but especially at the end. Don’t be afraid to create content with a focus on specific products to emphasize how they can help buyers.
