Digital Marketing




The objective of digital marketing is to reach and engage target audiences through digital channels to promote products or services, build brand awareness, and drive conversions.

By leveraging various online platforms—such as social media, search engines, email, and websites—businesses aim to connect with consumers where they spend time. In this course, you will explore different avenues. We will set up together a Digital Marketing Plan to guide you in the future.
 

Digital Marketing PDF

Module 1
Introduction

What is Digital Marketing? Your fist steps in online success, it’s here!

Module 2
Goals and Strategies

Know exactly what you want to achieve online. Vision, Branding, Logo.

Module 3
Web Presence

The most obvious way to go digital is with a Website.

Module 4
Search Engine

You have a Website now let’s help the search engine to find you.

Module 5
Get noticed locally

Local advertising is a great way to connect with customers close to you.

Module 6
Social Media

Learn how to take advantages of the Social Media networks.

Module 7
Advertising

When other Websites can help you to maximize your online visibility.

Module 8
Email marketing

Newsletter is a great way to connect with your customers.

Module 9
Web Analytics

Analytics provide a world of information for understanding your web users.